{"id":2428,"date":"2025-04-19T20:50:10","date_gmt":"2025-04-19T18:50:10","guid":{"rendered":"https:\/\/nurialekue.com\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\/"},"modified":"2025-04-19T20:50:10","modified_gmt":"2025-04-19T18:50:10","slug":"al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial","status":"publish","type":"post","link":"https:\/\/nurialekue.com\/eu\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\/","title":{"rendered":"Al servicio de la empresa de Bizkaia, y de la clase empresarial."},"content":{"rendered":"

Soy #<\/span>empresaria<\/a>, madre, y parte de una familia que ha vivido la empresa desde dentro, desde cero, con trabajo, esfuerzo y pasi\u00f3n. En la foto me pod\u00e9is ver con aita, el fundador de la empresa. Y con mi primo Jon Lekue Martinez<\/a>, que forma parte conmigo de la segunda generaci\u00f3n.<\/span><\/span><\/p>\n

Recuerdo cuando de peque\u00f1a, acompa\u00f1aba a mi aita los s\u00e1bados al concesionario. No sab\u00eda entonces que ese ser\u00eda tambi\u00e9n mi camino. Aunque s\u00ed sab\u00eda que quer\u00eda construir algo que tuviera sentido.<\/p>\n

Me form\u00e9 en Ciencias Econ\u00f3micas, trabaj\u00e9 en Chile, viv\u00ed otras empresas antes de incorporarme a la familiar.\u00a0Cuando lo hice, fue con experiencia, perspectiva y la decisi\u00f3n transformadora. Desde entonces he liderado dos grandes transiciones:<\/p>\n

1\ufe0f\u20e3 La transici\u00f3n de gasolinera a una estaci\u00f3n de servicios.
\n2\ufe0f\u20e3 La transici\u00f3n energ\u00e9tica, en la que creo firmemente, y que anticipamos en mis empresas, apostando por soluciones m\u00e1s limpias y sostenibles.<\/p>\n

Creo en el #<\/span>liderazgo<\/a> que impulsa sin imponer.\u00a0 Creo en los equipos que crecen con autonom\u00eda y visi\u00f3n compartida. Y creo en las asociaciones como espacios de aprendizaje colectivo y alianzas duraderas.<\/p>\n

Esta semana he dado un paso al frente, con el compromiso de poner al servicio de CEBEK mi experiencia, mi energ\u00eda y una forma de hacer las cosas que mira al futuro sin perder de vista los or\u00edgenes.<\/p>\n

Porque creo en el potencial de CEBEK. Y porque s\u00e9 que podemos construir una organizaci\u00f3n m\u00e1s \u00fatil, m\u00e1s cercana y m\u00e1s preparada para los retos que vienen.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Soy #empresaria, madre, y parte de una familia que ha vivido la empresa desde dentro, desde cero, con trabajo, esfuerzo y pasi\u00f3n. En la foto me pod\u00e9is ver con aita, el fundador de la empresa. Y con mi primo Jon Lekue Martinez, que forma parte conmigo de la segunda generaci\u00f3n. Recuerdo cuando de peque\u00f1a, acompa\u00f1aba […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2428","post","type-post","status-publish","format-standard","hentry","category-noticias-eu"],"yoast_head":"\nAl servicio de la empresa de Bizkaia, y de la clase empresarial. - NURIA LEKUE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nurialekue.com\/eu\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al servicio de la empresa de Bizkaia, y de la clase empresarial. - NURIA LEKUE\" \/>\n<meta property=\"og:description\" content=\"Soy #empresaria, madre, y parte de una familia que ha vivido la empresa desde dentro, desde cero, con trabajo, esfuerzo y pasi\u00f3n. En la foto me pod\u00e9is ver con aita, el fundador de la empresa. Y con mi primo Jon Lekue Martinez, que forma parte conmigo de la segunda generaci\u00f3n. Recuerdo cuando de peque\u00f1a, acompa\u00f1aba […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nurialekue.com\/eu\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"NURIA LEKUE\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-19T18:50:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nurialekue.com\/wp-content\/uploads\/2025\/04\/1744796160733.jpg\" \/>\n<meta name=\"author\" content=\"Nuria Lekue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nuria Lekue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/\"},\"author\":{\"name\":\"Nuria Lekue\",\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/#\\\/schema\\\/person\\\/225db781925ff95fa7ece4ee18c5f602\"},\"headline\":\"Al servicio de la empresa de Bizkaia, y de la clase empresarial.\",\"datePublished\":\"2025-04-19T18:50:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nurialekue.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/1744796160733.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"eu-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/\",\"url\":\"https:\\\/\\\/nurialekue.com\\\/eu\\\/al-servicio-de-la-empresa-de-bizkaia-y-de-la-clase-empresarial\\\/\",\"name\":\"Al servicio de la empresa de Bizkaia, y de la clase empresarial. - 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